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Fusion Fest Event Branding

Graphic Design Systems | Design Project | Infographics | Publication | User Experience

Graphic Design Systems | Design Project | Infographics

| Publication | User Experience

Graphic Design Systems | Design Project | Infographics | Publication | User Experience

Guided By - Jagadish Kumar | Xavier D Silva 8 weeks

Project Insights

This project exemplifies a blend of creativity and strategic design thinking. Through an iterative process, each graphic element was chosen to enhance user engagement and visual harmony.
This project exemplifies a blend of creativity and strategic design thinking. Through an iterative process, each graphic element was chosen to enhance user engagement and visual harmony.

User Research and Study :

User Research & Study :

Existing Communication Mediums Of The Airline :

IndiGo’s visual communication mediums include its logo and brand colors, website and mobile app, cabin design, in-flight magazines, print and digital advertisements, and brand refreshes. These ensure consistent branding, clear messaging, and strong customer engagement across all touchpoints.

Design Intervention Strategy :

User Research & Study :

Intervention 1 : Redesigning The Boarding Pass

Medium 1 : Redesigning The Boarding Pass

IndiGo’s visual communication mediums include its logo and brand colors, website and mobile app, cabin design, in-flight magazines, print and digital advertisements, and brand refreshes. These ensure consistent branding, clear messaging, and strong customer engagement across all touchpoints.

Intervention 2 : Inflight Magazine ( Hello 6E )

Hello 6E is IndiGo Airlines’ in-flight magazine, offering passengers a refreshing read on travel, culture, lifestyle, and innovation. It showcases inspiring destinations, stories of remarkable people, and updates about IndiGo’s services. Designed with vibrant visuals and engaging content, it reflects IndiGo’s youthful, dynamic, and friendly brand spirit.

Intervention 3 : Web Check-in Page and Website

Integrating graphics into the web check-in page helps promote passenger health awareness. Visual elements like icons and infographics can highlight tips on hydration, movement, and comfort, ensuring travelers are informed, engaged, and better prepared for a healthy in-flight experience.

Integrating graphics into the web check-in page helps inform passengers about health during flights. Icons and visuals can show tips on hydration, movement, and comfort, making the check-in process engaging while preparing travelers for a safer, healthier journey.

Final Prepared Sets

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